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What I read, what I respond to personally, and what I delete. Specific so we both save the keystrokes.
Case-study submissions, newsletter responses, comparison-tool corrections, A/B test contributions, press inquiries — all welcome. Response time is usually two to five business days. The biweekly newsletter is the fastest way to reach me on the record about a specific platform change.
How to reach me
- LinkedIn DM: linkedin.com/in/aayushi-mehtaa. Fastest path for most things.
- Email: aayushi [at] this site’s domain. Better for attachments, longer questions, or anything that needs a paper trail.
- Newsletter: at smartgoogleads.com. Biweekly issues on Google Ads platform changes. Subscribe-to-reply works for non-confidential follow-ups.
What I want to hear from you
Case-study submissions
If you’ve run an A/B test or a tool deployment that produced a publishable result — and you’re willing to be anonymized to the level the methodology page describes — I’ll consider it for the case-study archive. Bring: the control state, the treatment, the measurement window, the primary metric, and (ideally) statistical-significance numbers. Pre-publication, I’ll work with you on anonymization standards that keep the source identifiable internally but anonymous publicly.
Newsletter responses
The biweekly newsletter at smartgoogleads.com is the most-responded-to channel. If you have a take on an issue’s topic, send it — the most insightful reader responses get featured in subsequent issues with attribution.
Platform-change tips
If you spot a Google Ads, Meta Ads, or Microsoft Advertising change before it’s widely reported — especially feature deprecations, account-level UI updates, bidding behavior shifts — send it. The newsletter prioritizes operationally-actionable platform news; tips that I can verify against my own accounts move to the top of the queue.
Corrections
Math errors, feature mis-descriptions, pricing wrong on the comparison tool, anonymization slips — send the specifics and I’ll fix within two business days. The comparison tool especially is high-stakes because the data drives buyer decisions; corrections there get the fastest turnaround.
Vendor responses
If you work for a vendor in the comparison tool and want to dispute a scoring, the methodology page describes the process. Short version: written dispute, published verbatim, re-evaluated quarterly if new evidence is introduced.
Press, podcasts, panels
Topics I’ll discuss on the record: PPC operations at agency-portfolio scale, Performance Max, Smart Bidding, the bid-management tool category, the landing-page A/B testing practice. Less useful on: strategic positioning, holding-company economics, anything that requires me to speak for the agency’s strategic seat rather than my operational one.
Response times
- Reader questions, newsletter responses: 2–5 business days.
- Case-study submissions: 5–10 business days for an initial response; publication timeline varies with the case’s complexity.
- Platform-change tips: typically same-week if I can verify, otherwise as soon as the next newsletter cycle.
- Press with deadlines: tag “Deadline: [date]” in the subject line.
What I won’t respond to
- Sponsored placements in case studies, newsletter, comparison tool, or gallery. No.
- “Featured tool” requests. The comparison-tool data set is curated; vendors enter by meeting the inclusion criteria, not by request.
- Affiliate-for-ranking arrangements. No.
- Generic PR pitches. The newsletter is operator-written; press releases without an operational angle don’t fit.
- Cold sales for SEO, content, AI lead-gen, or link services. Trash on receipt.
- Requests to remove published case studies because they reflect badly on a vendor. The failure cases are part of the editorial standard; removal would compromise the archive.
About case-study anonymization
If you’re considering contributing a case, the standard anonymization preserves enough to make the case useful (vertical, spend tier, conversion type, sales cycle) and removes enough to keep the source unidentifiable (specific client name, geography fine-grained enough to identify, product description specific enough to identify, raw click/impression counts). I can also publish a case under heavier anonymization on request if the standard level still feels exposing.